Tag Archives: Boulder

Cheese Therapy and the Art of Buying Curd with Jessica Beer of Cured

headshot2 maraMara Rose
Founder & CEO, Hatch Lab

Jessica Beer, Cured

Meats, cheeses, carefully chosen wines, chocolates, pickles, and goodies from local farms—these are some of the beautiful things you’ll find at Cured, a small specialty shop in Boulder, Colorado. Just visiting the shop is a treat in itself, and I’ve been doing so for years. I was delighted to sit down with Jessica Beer, cheesemonger, cheese buyer, and the store’s general manager, to learn a bit more about how to be an informed cheese consumer.

Jessica began her cheesemonger journey at the young age of 15 in northwest Philadelphia. Told by her parents that it was time for her to get a job, Jessica knew exactly what she wanted to do. So she walked into her local cheese shop, The Chestnut Hill Cheese Shop, which had been operating since the early ‘70s and had a 60-pound log of provolone hanging from the ceiling, and boldly asked for a job. To her delight, they complied and she began working weekends and after school for the next seven years. She speaks more fondly of the experience than most do about their first job, saying, “I worked there all the time and I just fell in love with the smells and the tastes and the stories and talking to people.” And while Jessica has explored other passions over the years, four years ago when she moved to Colorado, she returned to the world of cheese, first at Whole Foods as a cheese specialist, and then at Cured. Continue reading Cheese Therapy and the Art of Buying Curd with Jessica Beer of Cured