Josh Crane is a cyclist and coffee enthusiast who, while in the midst of applying to medical school, did an about-face and decided instead to become a coffee roaster with a twist: He delivers almost all of the coffee he roasts in a bike trailer. His company is The Coffee Ride and it was founded in Boulder, Colorado, in 2015.
Josh started the company because he wanted to share his love of coffee with others and create a business model in which, as he explains it, “Everyone wins, from the farmers to the consumers.” When Josh first started roasting coffee, he made it for friends at work “because they only brought in terrible coffee,” he says. It turned out that his bike commute to work and making coffee for his colleagues were the two best parts of his day. That’s when he decided to combine these two sources of happiness and “do it for the rest of my life.” It wasn’t long before Josh sold his car to buy a coffee roaster. Continue reading The Coffee Ride: Delivering Single-Origin, Direct-Trade Coffee by Bike