Marcus McCauley named his brand Picaflor, the Spanish word for hummingbird. This flittering, pointy-nosed pollinator is believed to represent playfulness, enjoyment of life, resiliency, and in some cultures a bridge between the past and the future because of its unique ability to fly both backwards and forward. Given Picaflor’s origins and Marcus’s intentions, the hummingbird seems an apt mascot. Picaflor, which crafts and sells fermented hot sauces and pepper flakes, was born from a fortuitous event on Marcus’ farm.
As the story goes, a local farmer approached Marcus and said, “I’ve got a ton of peppers. If you can do something with them, you can have them.” Marcus recalls that there were at least 2,000 pounds of peppers. He accepted the bounty and the challenge, and started fermenting and experimenting. Before long, his garage was filled with overflowing, bubbling buckets of fermenting deliciousness. The first hot sauce he crafted was a sriracha that immediately gained a dedicated local following of his friends and family. He was now the hot sauce guy, and there was no turning back. Continue reading Fermenting, Farming, and Family: Meet Marcus McCauley of Picaflor and McCauley Family Farm