Tag Archives: The Urban Farm Company

The Dirt on Dirt from Waste Farmers: Soil, Technology, and Our Collective Future

headshot2 maraMara Rose
Founder & CEO, Hatch Lab


_DSC4174How much time do you spend thinking about dirt? How often do you walk on it and think about its being alive? John-Paul Maxfield and Matt “Soil Shaman” Celesta sat down with me to explain why they’re obsessed with it. These dirt nerds work for Waste Farmers, a certified B Corporation founded in 2009 and based in Denver, Colorado. Waste Farmers is the umbrella where, as John-Paul (founder and CEO) explains, “We get to have this really ethereal big purpose, which is to live authentic lives and change the world”. Under that umbrella sits Batch:64, Maxfield’s, and a growing number of other brands. I left my conversation with John-Paul and Matt feeling inspired and optimistic about the ability of entrepreneurs like them to build successful businesses, while also fundamentally improving our global environment. Continue reading The Dirt on Dirt from Waste Farmers: Soil, Technology, and Our Collective Future

Trust the Seed

ckHatchLab_Seed-596web“Seeds have the power to preserve species, to enhance cultural as well as genetic diversity, to counter economic monopoly and to check the advance of conformity on all its many fronts.”
―Michael Pollan, Second Nature: A Gardener’s Education

Isn’t it mind-blowing that a teeny, tiny seed can grow into a spectacular, productive, healthy, delicious plant to nourish you, your family, and your friends? We think so, which is why we’re excited to offer our new class Start Seeds Indoors. We’ve partnered with a Boulder, Colorado, company, The Urban Farm Company of Colorado, to offer an entertaining 30-minute class that gives you all the information you need to get started with your own seeds.

You may be wondering why starting your greens from seed is worth the effort. Let’s take a look at some of the reasons.

  1. It can save you money. Although there’s an up-front investment, once you have the basic equipment, starting your plants from seed is a huge money saver. In our class, we estimate it will cost you about $15 to grow 32 plants; if you bought those same veggies from the grocery store or farmers’ market, they’d cost closer to $80. That’s more than 80% savings. Continue reading Trust the Seed